It's all started when I decided to have a child
Unexplained Infertility Hits....
I’m Ruchita — founder of Green-Beauty Co, and this brand is rooted in my personal journey through infertility, identity, and radical self-discovery.
During those painful and uncertain years of trying to conceive, I began to investigate everything — not just food, but skincare, deodorants, lip balms, body washes — all the “everyday” products I was using without a second thought. And what I found shocked me.
Where Healing Meets Heritage. For Every Hue.
The Problem I would like to solve for All
The average woman applies over 169 chemicals to her body daily—many of them toxic, unregulated, and hormone-disrupting. These ingredients can contribute to infertility, PCOS, inflammation, and a host of chronic health issues.
During my own struggle with hormonal imbalance, I realized our bodies deserve better—gentle, clean care rooted in real nourishment, not synthetic quick fixes.
That led me back to Ayurveda, the ancient Indian healing system I was raised with. I returned to the slow, intentional rituals of my ancestors and especially ghee—a sacred, anti-inflammatory fat used for centuries to nourish the body and mind.
From that journey, Green-Beauty Co was born—an invitation to care for ourselves with wisdom, simplicity, and intention.
Our Mission
At Green-Beauty Co, our mission is to create non-toxic, hormone-balanced personal care rooted in Ayurveda and ancestral wisdom. We craft ghee-based essentials using no more than 10 intentional ingredients—free from endocrine disruptors, formulated to support hormonal harmony, and safe for every stage of womanhood.
We believe self-care should nourish, not harm. Our minimalist, inclusive approach honors every hue and empowers women to reclaim their rituals with clean, sustainable, and deeply healing personal care.
Our Values
Ghee-Based, Ayurveda-Inspired Care
We’re the one of the pioneer to bring the healing power of ghee— Ayurveda’s golden elixir — into modern personal care. Unlike tallow or synthetic alternatives, ghee nourishes, soothes, and deeply restores your skin without clogging pores or causing irritation.
Non-Toxic, Minimalist Formulas
Every product is made with 10 or fewer clean, non-toxic ingredients— carefully chosen for their purpose, not for marketing fluff. No baking soda, no synthetic fragrance, no fillers. Just pure, safe beauty that lets your skin breathe.
Made for Every Hue, Every Body
Green-Beauty Co is rooted in inclusivity. We’re here for women of color, sensitive skin types, and conscious consumers who deserve products that honor their heritage, wellness journey, and individuality — without compromise.
MADE IN NORTHERN CALIFORNIA